<meta><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="color:black;font-size:11pt;white-space:pre-wrap;">The Role</strong></b></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="color:black;font-size:11pt;white-space:pre-wrap;">Analyte Health is hiring a Senior Manager of Organic Search & AI Visibility to drive traffic growth from Google Search and AI-driven answer engines across consumer brands including HealthLabs, STDcheck, Stallion, Starfish, TreatMyUTI, and Paternity Labs.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="color:black;font-size:11pt;white-space:pre-wrap;">This leader will be responsible for strategy, execution, and optimization of SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO) across both traditional search and AI-generated answers.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="color:black;font-size:11pt;white-space:pre-wrap;">The role will also lead content strategy and production for onsite and blog content, using AI and tools like Profound to grow qualified traffic, improve AI visibility, and support revenue growth across multiple brands.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="color:black;font-size:11pt;white-space:pre-wrap;">Key Responsibilities:</strong></b></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="color:black;font-size:11pt;white-space:pre-wrap;">Own organic performance, visibility, and traffic</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:black;font-size:11pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:black;font-size:11pt;white-space:pre-wrap;">Own traffic growth initiatives from organic search and answer engines across a portfolio of B2C brands; drive performance against goals for sessions, new patients, assisted conversions, and share-of-answer by brand and product line.</span></li><li style="color:black;font-size:11pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:black;font-size:11pt;white-space:pre-wrap;">Build quarterly and monthly organic growth plans; prioritize initiatives across technical SEO, on-page optimization, GEO/AEO, and content based on impact and effort.</span></li><li style="color:black;font-size:11pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:black;font-size:11pt;white-space:pre-wrap;">Define and track key KPIs for SEO/GEO/AEO, including rankings, organic traffic, AI citations or mentions, share of answer, sentiment, and revenue influence; communicate progress and insights clearly to marketing leadership.</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="color:black;font-size:11pt;white-space:pre-wrap;">Strategy, structure, and execution</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:black;font-size:11pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:black;font-size:11pt;white-space:pre-wrap;">Develop and execute a holistic organic search strategy that covers classic SEO, technical optimization, and GEO/AEO tactics tailored to AI answer engines and Google AI search experiences.</span></li><li style="color:black;font-size:11pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:black;font-size:11pt;white-space:pre-wrap;">Own site architecture recommendations, internal linking plans, and on-page optimization for key commercial, informational, and program pages to improve crawlability, indexation, and relevance for high-value queries.</span></li><li style="color:black;font-size:11pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:black;font-size:11pt;white-space:pre-wrap;">Design and implement AI-friendly content structures such as Q&A sections, FAQ modules, comparative tables, and concise summary blocks to improve extractability and citation likelihood in AI answers.</span></li><li style="color:black;font-size:11pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:black;font-size:11pt;white-space:pre-wrap;">Partner with engineering and product teams to ensure strong schema coverage and technical SEO foundations, including structured data, site performance, and other quality signals that support both SEO and GEO.</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="color:black;font-size:11pt;white-space:pre-wrap;">Lead content strategy and production</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:black;font-size:11pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:black;font-size:11pt;white-space:pre-wrap;">Own the editorial calendar for onsite and blog content across brands, aligned to priority keyword clusters, real-world prompts, and patient journeys from awareness through conversion.</span></li><li style="color:black;font-size:11pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:black;font-size:11pt;white-space:pre-wrap;">Translate search behavior, customer questions, forums, and market signals into high-impact content opportunities that can win in both traditional SERPs and AI-generated answers.</span></li><li style="color:black;font-size:11pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:black;font-size:11pt;white-space:pre-wrap;">Build and manage an AI-enabled content workflow for ideation, outlining, drafting, optimization, and publishing while maintaining strong human review, clinical accuracy, and brand voice.</span></li><li style="color:black;font-size:11pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:black;font-size:11pt;white-space:pre-wrap;">Manage content production across internal and external resources, ensuring output is structured, accurate, scalable, and optimized for both search engines and LLMs.</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="color:black;font-size:11pt;white-space:pre-wrap;">Profound and AI-search tooling</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:black;font-size:11pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:black;font-size:11pt;white-space:pre-wrap;">Use Profound as a core platform for monitoring brand visibility across AI-generated answer platforms.</span></li><li style="color:black;font-size:11pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:black;font-size:11pt;white-space:pre-wrap;">Translate Profound insights into actionable recommendations for content strategy, technical SEO, and messaging improvements that increase share-of-answer and brand representation in AI search.</span></li><li style="color:black;font-size:11pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:black;font-size:11pt;white-space:pre-wrap;">Connect Profound data with the broader SEO and analytics stack, including Google Search Console and GA4, to create a unified view of organic performance across traditional and AI environments.</span></li><li style="color:black;font-size:11pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:black;font-size:11pt;white-space:pre-wrap;">Continuously test and refine topics, prompts, page structures, and optimization approaches using Profound and other AI-enabled workflows.</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="color:black;font-size:11pt;white-space:pre-wrap;">Test-and-learn and optimization</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:black;font-size:11pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:black;font-size:11pt;white-space:pre-wrap;">Build and manage a structured experimentation roadmap across metadata, content formats, schema types, internal linking, and AI-specific optimization tactics.</span></li><li style="color:black;font-size:11pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:black;font-size:11pt;white-space:pre-wrap;">Systematically refine AI-generated content workflows, including prompt libraries, QA checklists, and model usage standards, to improve quality, speed, and compliance.</span></li><li style="color:black;font-size:11pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:black;font-size:11pt;white-space:pre-wrap;">Partner with analytics, product, engineering, and CRO teams to ensure organic and AI-driven traffic translates into incremental business impact through landing page optimization and funnel improvements.</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="color:black;font-size:11pt;white-space:pre-wrap;">Cross-functional leadership</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:black;font-size:11pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:black;font-size:11pt;white-space:pre-wrap;">Operate organic search and AI visibility as a portfolio across brands, sharing learnings, defining topic territories, and helping avoid cannibalization.</span></li><li style="color:black;font-size:11pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:black;font-size:11pt;white-space:pre-wrap;">Partner with paid search, brand, lifecycle, social, PR, and affiliate teams so organic and AI strategies complement broader go-to-market initiatives.</span></li><li style="color:black;font-size:11pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:black;font-size:11pt;white-space:pre-wrap;">Collaborate with engineering, product, and data teams to improve tracking for AI bot traffic, AI-influenced sessions, and AI-assisted conversions where feasible.</span></li><li style="color:black;font-size:11pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:black;font-size:11pt;white-space:pre-wrap;">Serve as an in-house subject matter expert for organic search and AI visibility, helping raise the bar on experimentation, process discipline, and performance management.</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="color:black;font-size:11pt;white-space:pre-wrap;">Qualifications</strong></b></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="color:black;font-size:11pt;white-space:pre-wrap;">Experience</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:black;font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:7pt;white-space:pre-wrap;"> </span><span style="color:black;font-size:11pt;white-space:pre-wrap;">5–8 years in performance-oriented SEO, organic growth, content strategy, or related search roles for B2C or e-commerce businesses; healthcare, telehealth, or regulated category experience preferred.</span></li><li style="color:black;font-size:11pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:black;font-size:11pt;white-space:pre-wrap;">Demonstrated success driving meaningful organic traffic growth through technical SEO, on-page optimization, content strategy, and cross-functional execution.</span></li><li style="color:black;font-size:11pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:black;font-size:11pt;white-space:pre-wrap;">Hands-on experience with GEO, AEO, or related optimization for AI answer engines and AI-driven search experiences.</span></li><li style="color:black;font-size:11pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:black;font-size:11pt;white-space:pre-wrap;">Direct experience with Profound or similar AI-search visibility platforms strongly preferred.</span></li><li style="color:black;font-size:11pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:black;font-size:11pt;white-space:pre-wrap;">Proven track record managing a high-output editorial or content function, either in-house or through agencies and freelancers.</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="color:black;font-size:11pt;white-space:pre-wrap;">Skills</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:black;font-size:11pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:black;font-size:11pt;white-space:pre-wrap;">Strong expertise in technical SEO, site architecture, crawl and indexation management, schema, internal linking, and on-page optimization.</span></li><li style="color:black;font-size:11pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:black;font-size:11pt;white-space:pre-wrap;">Strong understanding of GEO and AEO concepts, including AI extractability, answer-first structuring, prompt mapping, AI citation tracking, and share-of-answer measurement.</span></li><li style="color:black;font-size:11pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:black;font-size:11pt;white-space:pre-wrap;">Advanced proficiency with SEO and analytics tools such as Google Search Console, GA4, and enterprise SEO platforms, plus AI-search platforms like Profound.</span></li><li style="color:black;font-size:11pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:black;font-size:11pt;white-space:pre-wrap;">High fluency in using AI for marketing workflows, including research, ideation, drafting, optimization, and publishing, with rigorous editorial oversight.</span></li><li style="color:black;font-size:11pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:black;font-size:11pt;white-space:pre-wrap;">Strong analytical ability, including experimentation design, funnel analysis, and connecting organic and AI-search metrics to business outcomes.</span></li><li style="color:black;font-size:11pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:black;font-size:11pt;white-space:pre-wrap;">Excellent communication skills and the ability to translate complex SEO, GEO, and AEO concepts into clear recommendations for cross-functional stakeholders.</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="color:black;font-size:11pt;white-space:pre-wrap;">Benefits</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:black;font-size:11pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:black;font-size:11pt;white-space:pre-wrap;">Medical Insurance, Dental, Vision, Whole Life, Critical Illness, Accident & Short Term Disability Benefits</span></li><li style="color:black;font-size:11pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:black;font-size:11pt;white-space:pre-wrap;">401(k)</span></li><li style="color:black;font-size:11pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:black;font-size:11pt;white-space:pre-wrap;">Paid Time Off</span></li><li style="color:black;font-size:11pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:black;font-size:11pt;white-space:pre-wrap;">Paid Holidays</span></li><li style="color:black;font-size:11pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:black;font-size:11pt;white-space:pre-wrap;">Maternity, Paternity and Bereavement Benefits</span></li><li style="color:black;font-size:11pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:black;font-size:11pt;white-space:pre-wrap;">Competitive Pay</span></li><li style="color:black;font-size:11pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:black;font-size:11pt;white-space:pre-wrap;">Flexible Schedule</span></li><li style="color:black;font-size:11pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:black;font-size:11pt;white-space:pre-wrap;">Relaxed "Tech Focused" Environment</span></li></ul>