<p>Summary</p><p>The Regional Field Manager is responsible for leading the strategy and execution of localized product sampling, grassroots events, and brand-building experiences. This role plays a critical part in increasing brand awareness, driving product trial, and enhancing cultural relevance in key markets. The ideal candidate is a highly organized, collaborative, and creative leader who thrives in fast-paced, high-touch consumer environments.</p><p>Responsibilities</p><p><strong>Team Leadership & Field Management</strong></p><ul><li>Lead and inspire the Consumer Activation team, including direct reports and a network of field brand ambassadors, to deliver best-in-class sampling and event marketing programs</li><li>Maintain consistent in-field engagement, including weekly time spent working alongside and coaching team members in the field, at events, and during trainings.</li><li>Set clear performance expectations, provide coaching, and foster team development to uphold brand excellence in every consumer touchpoint</li><li>Ensure effective communication and training across the team to drive consistency, professionalism, and brand alignment</li><li>May be required to drive a company box truck for event transportation and logistics.</li><li>Assist with set-up, execution, and tear-down of event assets (tents, coolers, sampling equipment, signage). This may include loading/unloading materials at the designated warehouse location.</li></ul><p><br></p><p><strong>Program Strategy & Execution</strong></p><ul><li>Build and scale field marketing and product trial opportunities through a mix of owned events, retail partnerships, and third-party integrations</li><li>Manage logistics, timelines, and resources for sampling programs, ensuring seamless execution across all initiatives</li><li>Collaborate with cross-functional teams including Creative, Sales, and Experiential to align activation plans with national campaigns and retail goals</li></ul><p><br></p><p><strong>Partnerships & Cultural Relevance</strong></p><ul><li>Identify and nurture local and regional community partnerships, event sponsorships, and talent/influencer collaborations that resonate with key consumer segments</li><li>Continuously scout and vet new opportunities to bring the brand to life in meaningful, relevant, and authentic ways</li><li>Stay ahead of cultural trends, consumer behavior, and competitor activations to inform activation strategy</li></ul><p><br></p><p><strong>Measurement & Reporting</strong></p><ul><li>Establish KPIs for all activation programs and report regularly on performance, learnings, and areas for optimization</li><li>Utilize data and insights to inform decision-making and demonstrate the impact of activation efforts on brand and business metrics</li><li>Maintain budgets, manage vendor contracts, and ensure cost-effective execution of all programs</li></ul><p>Requirements</p><ul><li>5+ years of experience in brand activation, field marketing, experiential marketing, or related roles</li><li>Must reside within the assigned geographic market to effectively support team operations.</li><li>Must have an active and valid drivers license with an excellent driving record</li><li>Must have access to a personal vehicle and/or reliable transportation to get to and from warehouse and/or events</li><li>Prior experience managing a team and building field-based programs from the ground up</li><li>Strong understanding of grassroots marketing, cultural marketing, and consumer engagement strategies</li><li>Excellent project management, communication, and interpersonal skills</li><li>Ability to work evenings/weekends as needed for event execution</li><li>Passion for brand-building, consumer experience, and staying close to the culture</li></ul><p>About Us</p><p>Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers – Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at cafés nationwide, as well as Ready to Drink (RTD) coffee beverages at retail. In 2025, Chobani acquired Daily Harvest, a modern brand offering consumers nutritious, delicious and convenient ready-to-make meals.</p><p><br></p><p>Chobani uses food as a force for good in the world – putting humanity first in everything it does. The company's philanthropic efforts prioritize giving back to its communities and beyond. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets.</p><p><br></p><p>For more information, please visit <strong>www.chobani.com</strong> or follow us on Facebook, Twitter, Instagram and LinkedIn.</p>