Lumen is the trusted network for AI. We’re transforming how businesses connect, secure, and scale in an AI-driven world. By connecting people, data, and applications quickly, securely, and effortlessly, we help organizations move faster and unlock what’s next. At Lumen, people power progress. Our culture is built on teamwork, trust, and transparency, giving you the flexibility, support, and opportunity to make a lasting impact. We’re looking for top-tier talent ready to take on the challenge. Join us in building the future. The Role This role will lead the long-term strategic planning, optimization and governance of Adobe Real-Time CDP, including integrations with other platforms and data providers across the enterprise. The ideal candidate combines deep technical expertise with stakeholder-enablement experience and a passion for data-driven personalization and AI-enabled marketing. The Main Responsibilities Platform Ownership & Strategy - Lead architectural strategy, implementation, and ongoing optimization of Adobe CDP within Adobe Experience Platform. - Define and evolve data governance, identity resolution, and audience segmentation strategies in support of Growth Marketing efforts. - Drive innovation and roadmap development for AI-ready capabilities across the platform. Cross-Functional Collaboration - Coordinate cross-functional support across other engineers and technical resources using AEP and AEM products. - Foster cross-functional collaboration with Marketing, analytics, IT, and external partners. Integration & Activation - Oversee integration of Adobe CDP with Salesforce, Customer Journey Analytics, Adobe Journey Optimizer, and external data sources (e.g., Demandbase, ZoomInfo). - Design and implement data ingestion pipelines using Adobe APIs, ETL tools, and native connectors. - Ensure seamless activation of audiences across paid media, owned channels, and CRM. Governance & Compliance - Enforce best practices in data privacy, security, and compliance (GDPR, CCPA). - Maintain high standards for data quality, schema design (XDM), and identity graph configuration. Optimization & Personalization - Support Adobe Target implementations for A/B testing, multivariate testing, and automated personalization. - Collaborate with UX, content, and analytics teams to define hypotheses and test variants. - Monitor performance, analyze results, and iterate based on insights. What We Look For in a Candidate Required Qualifications - 5+ years of experience in Adobe Experience Platform and Adobe CDP. - Proven track record in leading technical teams and delivering enterprise-scale personalization solutions. - Deep understanding of Real-Time Customer Profile, Data Distiller, Segment Builder, Identity Graph, and Activation workflows. - Strong experience with Salesforce integration and third-party data platforms (Demandbase, ZoomInfo). - Proficiency in data modeling (SQL, JSON), XDM schema, and cloud architectures (Adobe Experience Cloud, AWS, Azure). - Familiarity with front-end technologies (JavaScript, HTML, CSS) and tag management (Adobe Launch). Preferred Qualifications - Adobe certifications (e.g., Adobe Target Business Practitioner, Adobe CDP Architect). - Experience with Adobe Target. - Experience with AI/ML models in marketing use cases. - Knowledge of marketing automation platforms and campaign orchestration tools. - Experience integrating Adobe stack with other enterprise platforms (Salesforce, DemandBase, LeanData). - Working knowledge of API endpoints supporting the individual tools, including both ingestion and feed mechanisms. This is critical for enabling AI-driven capabilities and personalization strategies. - Familiarity with Agile/Scaled Agile methodologies. Compensation This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors. Location Based Pay Ranges $105,786 - $141,047 in these states: AL AR AZ FL GA IA ID IN KS KY LA ME MO MS MT ND NE NM OH OK PA SC SD TN UT VT WI WV WY $111,074 - $148,099 in these states: CO HI MI MN NC NH NV OR RI $116,364 - $155,152 in these states: AK CA CT DC DE IL MA MD NJ NY TX VA WA Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing. We're able to answer any additional questions you may have about our bonus structure (short-term incentives, long-term incentives and/or sales compensation) as you move through the selection process. Learn more about Lumen's:BenefitsBonus StructureRequisition #: 342077 Background Screening If you are selected for a position, there will be a background screen, which may include checks for criminal records and/or motor vehicle reports and/or drug screening, depending on the position requirements. For more information on these checks, please refer to the Post Offer section of our FAQ page. Job-related concerns identified during the background screening may disqualify you from the new position or your current role. Background results will be evaluated on a case-by-case basis. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Equal Employment Opportunities We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training. Privacy Notice Lumen is committed to protecting the privacy and security of personal information collected during the recruitment and hiring process. Our Privacy Notice explains how we collect, use, disclose, and protect applicant information, as well as how individuals may request access to or deletion of their personal data. To review Lumen’s Privacy Notice, please visit: https://jobs.lumen.com/global/en/privacy-notice Disclaimer The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions. In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. Please be advised that Lumen does not require any form of payment from job applicants during the recruitment process. All legitimate job openings will be posted on our official website or communicated through official company email addresses. If you encounter any job offers that request payment in exchange for employment at Lumen, they are not for employment with us, but may relate to another company with a similar name.