Specialist, Regional Marketing

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About the position

We are seeking a creative and ambitious Marketing Specialist to accelerate our business expansion in North America. Central to your role will be the goal of driving revenue growth for Checkout.com through customer-centric brand, demand-generation, and Account-Based Marketing (ABM) efforts. You will assist in the implementation of a regional integrated marketing strategy, ensuring effective cross-channel execution. ABM will be a significant focus, enhancing our engagement with target accounts and creating opportunities. Reporting to the NORAM Marketing Lead, you’ll be part of a vibrant global team and partner closely with the Commercial team (Sales, Account Management and Sales Engineering) and wider Marketing team.

Responsibilities

  • Assist in the development and execution of a comprehensive, cross-channel marketing plan for the NORAM region, driving revenue growth and brand awareness.
  • Co-create and execute region-specific marketing campaigns, placing a strong emphasis on diversified Account-Based Marketing execution (1:1, 1:few, 1:many) to effectively engage and nurture key accounts.
  • Contribute to the development of innovative marketing strategies, exploring new approaches and supporting experimentation to stay ahead in the rapidly evolving market landscape.
  • Execute initiatives tailored for our most valued clients, such as showcasing success stories, partnership announcements and case studies.
  • Use regional insights to develop personalized sales assets, ensuring alignment with our product propositions and the unique needs of key accounts.
  • Assist in the planning, coordination, and execution of regional events and field marketing activities, ensuring they align with overall marketing strategies and objectives.
  • Use tools such as Looker, Pardot, Salesforce, 6sense, and Google Analytics to measure the impact and ROI of marketing activities, and turn insights into actionable strategies.
  • Stay informed about regional market dynamics to ensure marketing efforts align with both global strategies and local preferences.
  • Build and strengthen relationships with key stakeholders and partners in the market to enhance Checkout.com 's brand presence and reputation.

Requirements

  • 3-5 years in strategic B2B marketing, with a focus on account-based marketing.
  • Demonstrated use of various marketing channels, including events, social media, content, PR, email marketing and more.
  • Proactive in addressing tasks and challenges with a self-directed and solution-oriented approach.
  • Skilled in managing projects, setting priorities, and supporting cross-functional teams to action.
  • Experience with marketing technology tools for performance tracking and ROI analysis, as well as providing actionable recommendations to drive improvements.
  • Ability to explore innovative strategies and support the execution of new ideas.

Nice-to-haves

  • Experience in payments, fintech, or related industries is a plus.

Benefits

  • Hybrid working model offers flexibility, with three days per week in the office to support collaboration and connection.
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