General Manager, Psíquicos

May 23, 2026

Other Jobs To Apply

No other job posts for this day.

<div class="content-intro">Before we get started: Here at Ingenio, we'd love to talk with you regardless of your qualifications or years of experience. If you believe you’d be a great fit for this role, we invite you to apply even if you do not meet all points on the job description. Who we are: Ingenio is on a mission to make spiritual wellness a core part of modern self-care. We are a global media and technology company developing products that provide guidance on love, relationships, careers, and all aspects of life. We are passionate about connecting people with the world’s best advisors and content to restore spiritual wellness to its rightful place, easing the stress of modern life with trusted ancient practices. Our global portfolio spans over 20 marketplace and media brands in the spiritual and emotional wellness space. Our flagship brands include Keen, Horoscope.com, Astrology.com, Purple Garden, Kasamba, and Kang.</div>How you’ll be impactful: The General Manager, Psíquicos is responsible for leading the regional strategy and execution for the Psíquicos brand across LATAM and Iberia. Based in Mexico, this individual will own the brand’s growth across diverse Spanish- and Portuguese-speaking markets, translating global brand vision into locally resonant initiatives that drive measurable business results. With a heavy focus on accelerating growth in a rapidly expanding brand, this individual will serve as the local business owner — building the brand’s presence on the ground, shaping its public narrative, and partnering closely with our marketing and product teams in Israel to ensure regional nuance is preserved while scaling efficiently. This is a high-impact, high-autonomy cross-functional role with significant visibility to Ingenio leadership. This role requires a commercially-minded leader with deep marketing expertise, strong understanding of LATAM and Iberian consumer behavior, and a passion for building brands in culturally diverse markets. The General Manager will champion the voice of the regional customer, advocate for the interests of the business, and act as the connective tissue between local market needs and global brand strategy. What you’ll be doing: As the General Manager, Psíquicos, you will be the strategic owner of the brand across Spanish- and Portuguese-speaking markets, operating as an individual contributor with executive-level accountability. <ul> <li style="font-family: georgia, palatino, serif; font-size: 10pt;">Develop and execute a comprehensive regional strategy for Psíquicos across LATAM and Iberia, driving the brand’s vision and growth in-market</li> <li style="font-family: georgia, palatino, serif; font-size: 10pt;">Own and lead the brand’s PR strategy across the region — sourcing and managing agencies, securing earned media, and shaping public narrative across multiple markets</li> <li style="font-family: georgia, palatino, serif; font-size: 10pt;">Build and manage the influencer marketing program: identify, negotiate with, and cultivate long-term relationships with creators across multiple languages and cultural contexts</li> <li style="font-family: georgia, palatino, serif; font-size: 10pt;">Partner closely with Ingenio’s Israel-based marketing teams to align on brand positioning, campaigns, and performance marketing, ensuring regional nuance is preserved while leveraging global scale</li> <li style="font-family: georgia, palatino, serif; font-size: 10pt;">Serve as the local business owner, surfacing market insights, competitive intelligence, and growth opportunities to leadership</li> <li style="font-family: georgia, palatino, serif; font-size: 10pt;">Build a network of regional partners, vendors, and talent that can scale with the brand</li> <li style="font-family: georgia, palatino, serif; font-size: 10pt;">Champion the voice of the regional customer, ensuring product, marketing, and brand decisions reflect the cultural realities of each market</li> <li style="font-family: georgia, palatino, serif; font-size: 10pt;">Stay abreast of regional trends, emerging platforms, and competitor activities to inform brand strategy and identify opportunities for differentiation</li> <li style="font-family: georgia, palatino, serif; font-size: 10pt;">Leverage data analysis and consumer insights to drive informed commercial decisions and strategic improvements</li> <li style="font-family: georgia, palatino, serif; font-size: 10pt;">Monitor performance metrics against business goals to improve outcomes</li> <li style="font-family: georgia, palatino, serif; font-size: 10pt;">Take ownership of regional brand metrics, translating them into actionable goals that drive continuous growth</li> <li style="font-family: georgia, palatino, serif; font-size: 10pt;">Work closely with the President of Barges and Ingenio leadership to define and manage regional budgets, allocating resources effectively to maximize return on investment</li> </ul> What you’ll need to be successful: Minimum Qualifications: <ul> <li style="font-family: georgia, palatino, serif; font-size: 10pt;">A minimum of 10 years of experience in business and marketing roles, ideally combining brand-building, growth, and commercial responsibility</li> <li style="font-family: georgia, palatino, serif; font-size: 10pt;">Proven track record managing brands, regions, or business lines across LATAM and/or Iberian markets</li> <li style="font-family: georgia, palatino, serif; font-size: 10pt;">Native or fully fluent Spanish; professional Portuguese strongly preferred to effectively operate across Brazilian and Portuguese markets</li> <li style="font-family: georgia, palatino, serif; font-size: 10pt;">Professional-level English — daily collaboration with Israel and US based teams is core to this role</li> <li style="font-family: georgia, palatino, serif; font-size: 10pt;">Deep, hands-on experience with PR and influencer marketing in Spanish-speaking markets — established relationships with agencies and creators across the region</li> <li style="font-family: georgia, palatino, serif; font-size: 10pt;">Cross-cultural fluency: demonstrated experience operating across multiple LATAM markets, with a clear understanding that Mexico, Argentina, Colombia, Spain, and Brazil are not interchangeable</li> <li style="font-family: georgia, palatino, serif; font-size: 10pt;">Comfortable operating as an individual contributor with C-level visibility — you build, decide, and execute without needing a team beneath you</li> <li style="font-family: georgia, palatino, serif; font-size: 10pt;">Excellent communication and stakeholder management skills, with the ability to influence and inspire cross-functional teams across geographies and cultures</li> <li style="font-family: georgia, palatino, serif; font-size: 10pt;">Demonstrate a data-driven approach to commercial leadership, leveraging insights to make informed decisions</li> <li style="font-family: georgia, palatino, serif; font-size: 10pt;">Entrepreneurial mindset — you thrive in rapidly growing environments where the playbook is still being written</li> <li style="font-family: georgia, palatino, serif; font-size: 10pt;">Flexibility, positivity, and a collaborative mindset, thriving in a fast-paced environment where challenges are viewed as opportunities for growth</li> </ul> Nice to Have: <ul> <li>Experience with direct-to-consumer or app-based brands</li> <li style="font-family: georgia, palatino, serif; font-size: 10pt;">Background in lifestyle, wellness, spirituality, or adjacent categories</li> <li style="font-family: georgia, palatino, serif; font-size: 10pt;">Experience working with Israeli or US-based global headquarters</li> </ul><div class="content-conclusion">Why Ingenio? Our growing team of over 300 employees is powered by our diverse perspectives and company core values: <ul> <li style="font-size: 10pt; color: rgb(0, 0, 0); font-family: georgia, palatino, serif;">We are humble. We believe the best result is achieved by leveraging others’ perspectives</li> <li style="font-size: 10pt; color: rgb(0, 0, 0); font-family: georgia, palatino, serif;">We think like owners. We make decisions that optimize for the greater good of the organization</li> <li style="font-size: 10pt; color: rgb(0, 0, 0); font-family: georgia, palatino, serif;">We challenge limiting beliefs. We are at our best when we identify and shatter status quo expectations</li> </ul> Ingenio is an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. </div>

Back to blog

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

DISCLAIMER